The Threads surpasses X daily mobile users milestone signals a major shift in the social media landscape. According to recent data from analytics firm AppFigures, Meta’s Threads has officially overtaken X (formerly Twitter) in average daily mobile users, marking its first victory since launching in mid-2023. The report shows that Threads’ consistent growth and Meta’s deep ecosystem integration have propelled it past X, which continues to face engagement and trust issues under Elon Musk’s ownership.
Threads’ Rise to the Top
When Threads first launched, it was seen as an experiment tied to Instagram’s user base. However, over the past year, Meta has refined its strategy, improving discovery, adding trending topics, and building a loyal community focused on conversations rather than controversies. This focus has helped Threads reach a reported 160 million monthly active users, with daily engagement growing steadily through mobile integration and user-friendly design.
X Struggles to Maintain User Loyalty
Meanwhile, X has seen its daily user base decline as the platform undergoes a turbulent identity transformation. Rebranding, policy reversals, and reduced moderation have contributed to user fatigue. Advertisers have also been cautious, reducing spending amid concerns about brand safety and audience sentiment. As a result, the Threads surpasses X daily mobile users trend highlights how user experience and trust have become decisive factors in the social media race.
Meta’s Strategic Advantage
Threads benefits from Meta’s ecosystem of interconnected apps. Integration with Instagram gives Threads access to billions of users, and shared account systems simplify onboarding. Moreover, Meta’s focus on positive engagement and minimal friction has positioned Threads as the “friendly” alternative to X. Analysts suggest Meta could soon introduce monetization features, including branded content and ad tools, to capitalize on its growing user base.
What This Means for the Future of Social Media
The Threads surpasses X daily mobile users milestone is more than a victory in numbers—it represents a cultural and behavioral shift. Users are migrating toward platforms that prioritize simplicity, safety, and authenticity. If this trend continues, Threads could redefine how text-based social networks operate in the coming years, setting new standards for transparency and user trust.
Final Thoughts
Meta’s Threads now stands as a credible competitor in the social media arena. Its steady climb, driven by design clarity and user goodwill, shows that the market still rewards platforms that listen to their communities. As X attempts to reinvent itself, Threads’ success story reinforces a simple truth: in the era of digital fatigue, the social network that feels most human wins.
