Shein Returns to India:

Brush Stroke By: Mary Jones Artist Story

Reliance Retails Partners With Chinese Fashion Brand

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Reliance Retail is expected to bring in former Meta (Facebook) director Manish Chopra to head Shein’s operations in India,

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Shein was banned in India in 2020 due to violations of the country’s foreign direct investment (FDI) policies and concerns over data privacy and security.

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A key aspect of Shein’s comeback strategy is its commitment to manufacturing in India and storing data domestically. This not only aligns with India’s “Make in India” initiative but also addresses concerns over data privacy and security.

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